Integrated Solutions for Customers Essay Example | Topics and Well Written Essays - 500 words

Integrated Solutions for Customers - Essay Example The article primarily dealt with an in depth analysis of the five international suppliers of CoPS such as Alstrom Transport, Ericsson Mobile Systems, Thales Training and Simulation, WS Atkins, and Cable and Wireless Global Markets. The case study showed that these firms are engaged in the provision of integrated solutions which somehow became a key competitive advantage in their operations. From these companies, we draw the main features of integrated business solutions which includes value migration, integrated solution business models which are comprised of: "embedded services - using software to embed downstream services, such as maintenance or fault reporting, in the physical system; comprehensive services - to finance, operate and maintain a product during its life cycle; distribution control of profitable channel to market activities; and the provision of products and services together as integrated solutions that address a customer's needs," bundling which goes beyond lumping standardized components, and more focus on customers. The article also identified two analytical tools in order to understand and act on "solutions imperative.